Some Words Require More Than Just a Translation.

Every culture has its own highly meaningful terms and technical terms, which may require additional explanatory notes.  In some cases the context in which the word is used will help the Receptor understand the correct meaning.  However, in other cases the Receptor will need more help in order to achieve a Successful Communication Experience.  Below are examples.

Overhead

Bob's overhead was a stroke of genius!

What does the word “overhead” mean?  The first meaning that comes to mind is “above the head,” since “over” means “above.”   Let’s see how Webster’s New Collegiate Dictionary defines it.  

(1) above one’s head;

 (2) operating, lying, or coming from above;

 (3) business expenses not chargeable to a particular part of the work or product;

 (4) a stroke in a racket game made above the head.  

A person from another culture would have a difficult time connecting the “bundle of associations” of business expenses without a full explanation.

Order

“Order” is another very common word that we use on a regular basis.  However, it is also a word that has multiple bundles of associations attached to it.  Let’s see what “order” means to the following people.  

(1) waitress -- a request for food or drink.

 (2) soldier -- a command.

 (3) member of the Masonic Lodge -- Masonic Order.

 (4) lawyer -- the rule of law.

 (5) architect -- a style of building.  

There must be common agreement upon the bundle of associations attached to the symbols before a word can be accurately understood.

The total number of words in the author's or the reader's vocabulary is not the primary factor for a Successful Communication Experience.  The most important thing is the number of words in which they share the same "bundles of associations."  Different bundles of associations attached to just one word in a message can make it impossible to understand the entire message accurately.

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