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Finding
the Correct Bundle of Associations
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The
bundles of associations that are attached to the symbols are products of
the Source's and Receptor's culture, historical time period,
geographical location and personal experiences.
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The meaning of a word is in its use.
There is nothing inherent in a tomato plant that
requires us to use the symbols -- t-o-m-a-t-o -- for it.
Why don't we call it something else?
In modern Israel the same plant is known as .
Somewhere
back in history one Source assigned those symbols "tomato" and
another Source assigned the symbols to
the same plant. Even though the
two different Sources use very different symbols, share the same
bundle of associations (shape, smell, taste, colors, etc.).
The primary source for all of our bundles of
associations, as well as symbols and sounds, is our native culture. We all think, act, and communicate in ways that are
primarily predetermined by our culture.
We didn't choose our culture any more than we chose our parents.
We were born into a particular culture.
Now let's make sure we share the same "bundle of
associations" for the word "culture."
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Culture
Culture
is the whole behavior and technology of any people that is
passed on from generation to generation.
Culture consists of the knowledge, beliefs, morals, laws,
religion, customs, concepts, habits, skills, institutions, and
any other capabilities of a given people in a given period.
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Rabbi
Adin Steinsaltz provides additional information:
A culture is more than a set of rules to guide
behavior; it is a comprehensive worldview and way of relating to
one's fellow human beings.
Like all complex cultures, Jewish culture does not spell
everything out literally, but leaves much to inference.
A culture's strength lies not only in what it says, but
also in what it chooses not to say, and this too must be
learned.
SOURCE
OF GRAPHIC
When the Source
and Receptor share the same culture, live at the same time and in
the same general location, the chances of them achieving a Successful
Communication Experience are very good.
But think about what happens when Source is from one culture
and the Receptor is from another.
Now to complicate things even more, what if the Source and Receptor
live at different time period hundreds of years apart?
Finally, to make things even more difficult, let's suppose they
lived in geographical locations that are thousands of miles from
each other.
This is the exact
situation that takes place countless times each day when people open their
Bibles and read the words without understanding how words work.
The
odds are very high that this will result in an Unsuccessful
Communication Experience unless the Receptor works very hard to
rediscover the Source's "bundles of associations."
Get ready for an exciting new experience when you make it your goal
to see the words of your Bible through the ancient Source's eyes.
Cultures are much like their individual members when it comes to change.
New words come into being, old words cease to be used and new
bundles of associations become attached to old words.
Even among groups of people who speak the same language a sometimes
a wide variety of meanings can be attached to the same word.
I am sure that many of my fellow Texans have had Unsuccessful
Communication Experiences when traveling in the north when they said
they were "fixing to do so-and-so." Here are some other very interesting examples.
CONTINUE
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